case study

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Gray & OsbournCampaigns, Celebrity Endorsement, Digital & Social Media, Fashion PR

Gray & Osbourn

Wingfield PR worked with Gray & Osbourn to raise brand awareness of their official rebrand in 2014. This was done through product placement, celebrity gifting, news story generation and seasonal launches.

Results:

  • An AVE of over ¬£1.5 million in the first 5 months
  • Top tier coverage in titles such as S Magazine, Woman and Home, Good Housekeeping and Fabulous
  • Featured in the Daily Mail 22 times in 6 months which led to featured products selling out within hours
  • Drove 30% increase in traffic to the website over 6 months
  • Worn by celebrities such as Lorraine Kelly, Fearne Cotton and Nicole Scherzinger