Gray & OsbournCampaigns, Celebrity Endorsement, Digital & Social Media, Fashion PR
Gray & Osbourn
Wingfield PR worked with Gray & Osbourn to raise brand awareness of their official rebrand in 2014. This was done through product placement, celebrity gifting, news story generation and seasonal launches.
- An AVE of over £1.5 million in the first 5 months
- Top tier coverage in titles such as S Magazine, Woman and Home, Good Housekeeping and Fabulous
- Featured in the Daily Mail 22 times in 6 months which led to featured products selling out within hours
- Drove 30% increase in traffic to the website over 6 months
- Worn by celebrities such as Lorraine Kelly, Fearne Cotton and Nicole Scherzinger