case study
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BonprixCampaigns, Fashion PR
Bonprix
Wingfield PR were appointed by online and catalogue retailer bonprix in January 2015 with the objective to create a strong brand visibility within the media. Wingfield PR organised and created bonprix’s first ever campaign shoot for Spring/Summer 2015, which generated vast amounts of coverage across all media platforms including titles such as S Magazine, The Daily Mirror, Cosmopolitan, Fabulous, Glamour and Look.
Results:
- In just 3 months Wingfield PR generated coverage worth over £600,000 of advertising equivalency across print, online and broadcast media far surpassing the clients expectations