case study


PrettyLittleThing.comCelebrity Endorsement, Events, Fashion PR

Over a 10 month period, Wingfield PR were appointed to raise the profile of by increasing advertising equivalency via product placement, celebrity gifting, capsule collection launches and hosting press events.


  • Successfully launched The Paradox and The Colourflux collections to key members of press with two separate dinner events
  • Raised awareness of the brand through launches and achieved over £2 million in advertising equivalency in the six months following the events
  • Secured product placement on various celebrities including Sam Faiers, Jasmin Walia, Lauren Pope and Rosie Fortescue through our relationships with key stylists
  • Our coverage resulted in being shortlisted for a Fabulous award and subsequently winning the category for “Fabulous Online Boutique”
  • Secured product placement on the X Factor 2014 live shows every week due to our relationship with the show’s team of stylists
  • Achieved consistent and extensive coverage across key celebrity titles, national newspapers, weekly supplements, online media and TV