case study


Yours ClothingCampaigns, Celebrity Endorsements, Fashion PR

Yours Clothing

Between January – April 2015 Wingfield PR worked closely alongside Yours Clothing to ensure they were featured fairly in the Channel 4 documentary ‘Plus Sized Wars’. Aired in April 2015 the programme focused on Yours Clothing’s relationship with plus size model, Tess Holliday. Alongside the documentary Wingfield PR also arranged Yours Clothing’s high summer campaign shoot with Tess Holliday and held a press junket day where Tess was interviewed by publications such as The Daily Mail, The Sun and Cosmopolitan.


  • The documentary resulted in best day of sales since the launch of the brand
  • Worldwide coverage of Tess’ Spring/Summer 2015 campaign with Yours Clothing
  • Introduced the brand to a new generation of customer
  • Since working with Wingfield PR, Yours Clothing have been nominated for a number of awards winning the Reveal Best Plus Size Category at the Online Awards and the Best Plus Size Retailer at the Now Feel Good Fashion Awards. They have also recently been nominated in the 2015 Reveal Online Fashion Awards and the Cosmopolitan Fashion Awards