Figleaves.com swim

Our challenge was to raise the brand profile and increase advertising equivalency. The Marketing Manager at figleaves.com, says ‘Since working with Wingfield PR we have secured more swimwear brands, that we have previously been unable to work with. This is because of the amount of coverage we have received in the past 16 months’.

Results:

• Launched their Spring/Summer 2014 collections, including the new own-brand range, Lulu Tout, to 55 press with a nail bar event at The Dorchester Spatisserie
• The event resulted in an AVE of over £1 million in the six months following the event. This was a 60% increase year on year
• Continued to gain the attention of top tier media titles with coverage appearing in Vogue, Marie Claire, Elle, Cosmopolitan, You and Grazia, to name just a few
• Successfully secured product placement in all 2014 Christmas Gift Guides
• Achieved over £3 million (AVE) worth of coverage within the first sixteen months
• Provided figleaves.com the opportunity to work with and stock aspirational brands as a result of the coverage levels within the press