Fashion and Homeware PR

Wingfield PR has exceptional working relationships with fashion, homeware and lifestyle press from print, online and broadcast both nationally and regionally to social and digital media. We tailor our approach for each client to ensure our PR strategy is designed to reflect the philosophy of the brand.

We have a reputation for connecting the right story with the right journalist and blogger at the right time. We speak to the press on a daily basis to ensure your brand is at the forefront of their minds. Our relationship with key journalists goes beyond a story, they have become our friends. How we can help you:

• Press office
• Press days & product launches
• Headline creation
• Press packs
• Press releases & mailers
• Press & celebrity gifting
• Fashion showroom visits
• Creative campaigns
• Celebrity endorsements
• Sample management
• Campaign imagery

Celebrity endorsement

Working with the right celebrities will instantly boost a brand’s profile, creating product sell-outs and providing content for high volumes of editorial coverage both online and offline. Wingfield PR work with celebrities, celebrity agents and celebrity stylists to endorse your product, as well as managing the relationship to ensure maximum PR impact. How we can help you:

• Celebrity endorsement and contracts
• Celebrity collaborations
• Celebrity placement
• Celebrity gifting
• Celebrity collection launches
• Press junkets
• Celebrity range imagery

Digital & social media

As part of the PR strategy, we can incorporate all aspects of digital and social media. We work with key fashion journalists, bloggers and vloggers so we create a buzz and excitement around your brand putting you at the heart of social media. How we can help you:

• Social media initiatives and product launches
• Blogger and Vlogger engagement
• Gifting and reviews
• Management of client social media accounts
• Email campaigns
• Support SEO and affiliate campaigns
• Brand ambassador content

Events

From fashion parties, press events to regional road shows, Wingfield PR organise events that reflect your brand values. We manage all aspects from concept to production, as well as invite design, securing guests and event evaluation. How we can help you:

• Product launch events
• Celebrity press junkets
• Fashion shows
• Blogger events
• Press dinners
• Brand building initiatives

Campaigns

Reaching out to your customers and increasing brand awareness is vital. Wingfield PR design and implement exceptionally innovative PR campaign strategies to help build momentum that reflects in brand growth sales, coverage and celebrity endorsement. We build a campaign calendar around key fashion and consumer dates to include fashion weeks, national holidays, seasonal trends and national awareness days. How we can help you:

• Product launches
• Campaign emails
• Campaign imagery
• Brand surveys
• Weekly trend updates

Photo Shoots & look books

Wingfield PR provide a full service for the production of look books and photo shoots. Our experienced team includes copywriters, stylists, photographers, production management, art directors videographers, and hair and make-up artists enabling us to deliver highly effective and stylish results. How we can help you:

• Creative direction for photo shoots
• Photo shoot production
• Copy and content for look books
• Design for look books
• Production of look books
• Distribution of look books to national, regional and online press
• Creative imagery for retailers POS, store windows, advertisement and web