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Services / What we do

Services list

Fashion and Homeware PR

Celebrity endorsement

Digital & social media



Photo Shoots & look books

what we do

Offering a fully integrated service, we will create a communication strategy to suit your brand that will drive an increase in consumer sales, coverage, column inches and celebrity awareness

We do this via PR campaigns, celebrity endorsement, social media, product launches, photoshoots or creative services including look books

We love getting creative

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Fashion and Homeware PR

Wingfield PR has exceptional working relationships with fashion, homeware and lifestyle press from print, online and broadcast both nationally and regionally to social and digital media. We tailor our approach for each client to ensure our PR strategy is designed to reflect the philosophy of the brand.

We have a reputation for connecting the right story with the right journalist and blogger at the right time. We speak to the press on a daily basis to ensure your brand is at the forefront of their minds.

Our relationship with key journalists goes beyond a story, they have become our friends.

How we can help you:

  • Press office
  • Press days & product launches
  • Headline creation
  • Press packs
  • Press releases & mailers
  • Press & celebrity gifting
  • Fashion showroom visits
  • Creative campaigns
  • Celebrity endorsements
  • Sample management
  • Campaign imagery

Celebrity endorsement

Working with the right celebrities will instantly boost a brand’s profile, creating product sell-outs and providing content for high volumes of editorial coverage both online and offline.

Wingfield PR work with celebrities, celebrity agents and celebrity stylists to endorse your product, as well as managing the relationship to ensure maximum PR impact.

How we can help you:

  • Celebrity endorsement and contracts
  • Celebrity collaborations
  • Celebrity placement
  • Celebrity gifting
  • Celebrity collection launches
  • Press junkets
  • Celebrity range imagery

Digital & social media

As part of the PR strategy, we can incorporate all aspects of digital and social media.

We work with key fashion journalists, bloggers and vloggers so we create a buzz and excitement around your brand putting you at the heart of social media.

How we can help you:

  • Social media initiatives and product launches
  • Blogger and Vlogger engagement
  • Gifting and reviews
  • Management of client social media accounts
  • Email campaigns
  • Support SEO and affiliate campaigns
  • Brand ambassador content


From fashion parties, press events to regional road shows, Wingfield PR organise events that reflect your brand values. We manage all aspects from concept to production, as well as invite design, securing guests and event evaluation.

How we can help you:

  • Product launch events
  • Celebrity press junkets
  • Fashion shows
  • Blogger events
  • Press dinners
  • Brand building initiatives


Reaching out to your customers and increasing brand awareness is vital.

Wingfield PR design and implement exceptionally innovative PR campaign strategies to help build momentum that reflects in brand growth sales, coverage and celebrity endorsement.

We build a campaign calendar around key fashion and consumer dates to include fashion weeks, national holidays, seasonal trends and national awareness days.

How we can help you:

  • Product launches
  • Campaign emails
  • Campaign imagery
  • Brand surveys
  • Weekly trend updates

Photo Shoots & look books

Wingfield PR provide a full service for the production of look books and photo shoots.

Our experienced team includes copywriters, stylists, photographers, production management, art directors videographers, and hair and make-up artists enabling us to deliver highly effective and stylish results.

How we can help you:

  • Creative direction for photo shoots
  • Photo shoot production
  • Copy and content for look books
  • Design for look books
  • Production of look books
  • Distribution of look books to national, regional and online press
  • Creative imagery for retailers POS, store windows, advertisement and web


Case studies

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Who we Work with

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  • ceo — hotter

    "Wingfield PR are a joy to work with. They come up with creative headlines and features ideas that generate exceptional coverage."

  • marketing manager —

    "Wingfield PR have worked with Figleaves for just over a year now and we've been delighted with the high level of service from day one! Wingfield have a great understanding of our brand and are a true extension of our team, generating great coverage and enjoyable events season after season."

  • head of marketing — yours clothing

    "I consider Caroline and her team to be an extension of my marketing team – they intuitively live and breathe fashion PR and their knowledge, expertise and advice is invaluable. I love their down to earth approach and as a fashion brand who operate outside of London, their ability to open doors and guide the brand through our journey has been pivotal to our growth."

  • brand manager — bonprix

    "The Wingfield PR team are enthusiastic and friendly. We have been very excited about the innovative ideas they have implemented in our strategy since starting with them in January and we are very pleased with all the amount of coverage we are receiving in new and different titles"

Client list

Bon Prix



Jane Norman

Creative Tops




Witt International

Yours Clothing

Katie Alice

La Cafetiere


VLabel London

Virgos Lounge

Pearls & Portraits

Lipstick Boutique

Adara Leigh

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About us

Wingfield PR was founded in 2010 by experienced PR specialist, Caroline Wingfield. We are a communications agency specialising in fashion, footwear, lifestyle and accessories. We are passionate about connecting with clients and journalists and providing a tailored and customised service that stretches beyond PR.

We never stop generating creative ideas that excite our clients and create headlines with impact-creating product sell-out. Journalists and bloggers love working with us as we generate news hooks, work to the media brief and deliver on time. We have an impressive track record of achieving results that our clients love. Our service is transparent and accountable.

And we really love what we do...


  • Caroline Wingfield

    Managing Director

  • Niamh Luckett

    Account Manger

  • Michelle Tombs

    Fashion Director

  • Debbie Spiller

    Senior Account Executive

  • Sarah Hennigan

    Account Manger

Getting Noticed

Wingfield PR executed the fashion PR strategy for the La Senza ‘Cup Size Choir’ Christmas viral campaign. The video featured...

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Christmas jumpers were a huge success for Peacocks over the festive period. Wingfield PR gifted Fearne Cotton one of their...

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X Factor

Prime Time Tv

During the X Factor live shows, appeared on the show every week thanks to our relationship with the show’s...

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The 99p Dress

OMG Fashion

OMG wanted to get the brand out there so Wingfield PR created a ‘loss leader’ tactic with The 99p Dress....

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On the back of the launch of, we wanted to achieve headline coverage outlining the breadth of range and...

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